This project was in partnership with the Innovia Foundation and the Eastern Washington University graphic design course for the Say Yes To Education Foundation. This logo was chosen by the company before the program rebranded to LaunchNW years later.
Brand values
-Making college accessible to everyone by giving funding to pay for their college 100%
-Provide education and support to the surrounding community
-Bridge the gap for the rural students who don't have access to the resources that are normally provided for larger city kids.
Goals
-Reduce the opportunity gap in higher education rural communities in Eastern Washington.
-Collateral made will garner additional funding and support for the program
-Create promotional collateral for Innovia to spread the word and create more funding.
Rough Logo Sketches and the color options of the chosen logo.
Required Deliverables:
-Logo -Brochure -Power Point Template
Final Logo
This is a functional logo that has the ability to be changed for whatever pitch needs to be given at any time. This was shown in the power point slides. It gives the ability to highlight different sections or benefits of the program through separate slides but provides a cohesive, identifiable image.
Fonts:
Nunito Bold/Regular
Colors:
Deep Komaru - Hex#283468
Maximum Blue - Hex#3EAACE
Middle Blue Green - Hex#8BCDCE
Gargoyle Gas - Hex#FDE74C
Power Point Template
Intro Slide
Bullets with Info
Bullets only
Quote
Quote with Pictures
Closer Slide
Brochure Design
